Are you doing what you can to market yourself as a pet-friendly agent? 65 percent of American households own a pet, and of those, 83 percent consider their pet to be a member of the family. These pet-popularity stats show why it's important for real estate pros to know how to help buyers find a home that fits the needs of their entire family, Fido included.
Read more: The Power of Pets
When it comes to selling, the properties' pet appeal can be a big selling point. Make sure to showcase pet-friendly home features and highlight if the property is near a dog park or businesses that are dog-friendly. Agents can also appeal to a pet-loving crowd by using animals in marketing videos and even in head shots, and by staging listings to include pet accessories. Animal-loving agents who want to carve a niche in this market can volunteer at animal rescue organizations and connect with prospects on social media platforms like the Pet Realty Network.
The rise in pet power recently inspired the National Association of REALTORS® to create an infographic with facts about pet ownership and tips on how owners can make a home pet-friendly. In conjunction with the 140th annual Westminster Kennel Club Dog Show, which aired Monday and ends tonight with the Best in Show judging, NAR's social media accounts are encouraging followers to share photos of their dogs using the hashtag #RealtorDogs.
The social sharing campaign was created to have some fun and engage with their online followers by bonding over photos of their dogs. It's already a hit with their online audience, garnering over 1,000 tweets and trending on Twitter for more than 12 hours.
Source: "Infographic: Make Your House a Dog House," NAR Newsline Blog